by Tina Sorenson | Oct 6, 2026 | AI & Content Marketing, Website Strategy
Google Search Console shows you what happens on Google before someone reaches your site: who saw your firm in search results, what they searched for, and whether they clicked. Google Analytics shows you what happens after they arrive: which pages they read, where they...
by Tina Sorenson | Sep 15, 2026 | Marketing, Website Strategy
Law firms get better reviews by asking clients two or three open-ended questions at case closing instead of just asking for five stars. Reviews that name the case type, the process, or the outcome carry more weight with prospective clients and with AI assistants than...
by Tina Sorenson | Sep 4, 2026 | AI & Content Marketing, Website Strategy
Key Takeaways OpenAI reversed its ban on legal services ads the same day we published an accurate article explaining that those ads were prohibited. That’s one kind of platform risk. Reddit can change what AI companies are allowed to crawl and cite. Google can...
by Tina Sorenson | Aug 31, 2026 | AI & Content Marketing, Website Strategy
UPDATE – September 1, 2026: On August 31, the same day this article published, OpenAI updated its advertising policy to v1.5. Legal services ads are now permitted in the U.S. when the advertiser is licensed to practice law in the jurisdiction where the ad is...
by Tina Sorenson | Aug 28, 2026 | Marketing, Website Strategy
If you’re stuck for law firm website content ideas, stop opening a blank document and start with a question: What do potential clients ask before they decide to contact you? The answer is already sitting in your inbox, your intake notes, your voicemail...
by Tina Sorenson | Jul 31, 2026 | AI & Content Marketing, SEO, Website Strategy
Here’s a hypothetical of an exercise that many of you may already have performed (and should, if not). There’s a Tucson estate planning attorney. She runs a test on herself by opening an AI assistant and typing a question a potential client would actually ask:...
